![](https://cdn.myportfolio.com/008b0f5d-c30a-4aa3-876e-3102c9ba2459/cc1da512-94ab-4b38-82e1-843abe670a83_rw_1920.png?h=5643c3372c8881607a4ee55eed4bfae9)
Beca and American Express 's new year collaboration, Beca and American Express 's new year collaboration, chosen among the top artists in the advertising category at the AOI World Illustration Awards (2024)
bvThe purpose was to announce campaigns and opportunities in the new season. I chose to showcase an open kitchen scene at Beca, symbolizing warmth, hospitality, and community. In the scene an individual is seen paying with an American Express card is to highlight the convenience, versatility and the new partnership.
![](https://cdn.myportfolio.com/008b0f5d-c30a-4aa3-876e-3102c9ba2459/7e3e3be2-351a-42f1-acb0-c93dc4553df0_rw_3840.png?h=b669b0c6626c0a8148718f83f6064904)
![](https://cdn.myportfolio.com/008b0f5d-c30a-4aa3-876e-3102c9ba2459/fcc0064c-41f5-4f9f-952a-7786e4986cdf_rw_3840.png?h=5f5062fcab022977222ff7071c6ae89d)
![](https://cdn.myportfolio.com/008b0f5d-c30a-4aa3-876e-3102c9ba2459/1afbeab0-3c94-48d8-a5b9-562b631221d9_rw_3840.png?h=0a4f1b7d4df9293538a3f05d2fa6cfdb)